Pay Per Lead Affiliate Marketing, or PPL is a payment method for affiliates and other third-party promoters who get commissions for specific actions. To get a commission, you have to create a lead for the partner by achieving a unique action. The action is usually a sign-up, opt-in, or submitting information like contact details with permission to use them. Pay Per Lead Affiliate Marketing programs don’t usually need a cash commitment to the acquisition part. Still, they need a real, high-value action that will later turn into a sale or cash return. Pay per call lead generation is a choice that reflects the same principle. The prospect’s specific action here is to prompt them to make a phone call or enter their details to receive a phone later. Pay per appointment lead generation is another option! It is commonly used as part of the Pay per lead telemarketing to obtain appointments to contact the prospect later and discuss the available offerings.